Our newest report shows how organizations can align their business with the UN Sustainable Development Goal 12 (SDG 12) in a way that lowers costs, generates additional revenues, and opens the doors to new markets.
The SDG Forecast by Valuer is a series of publications that demonstrate how organizations can embrace a specific SDG that is beneficial for our planet and for business.
Download the full Sustainable Development Goal 12 Forecast
The first issue focuses on Goal 12: Responsible consumption and production and stresses how organizations can become more sustainable by adopting innovative technology. You can download the full report.
Understanding SDG 12
In 2015, the UN general assembly adopted the 2030 Agenda for Sustainable Development, which includes 17 Sustainable Development Goals. Intended to be achieved by the year 2030, the goals are designed to be “the blueprint to achieve a better and more sustainable future for all.”
The twelfth goal is dedicating to ensuring sustainable consumption and production patterns, and like the rest of the SDGs, it has a list of targets whose progress is measured with specific indicators.
To better understand what the SDG 12 comprises, the UN explains:
“Sustainable consumption and production is about promoting resource and energy efficiency, sustainable infrastructure, and providing access to basic services, green and decent jobs, and a better quality of life for all. Its implementation helps to achieve overall development plans, reduce future economic, environmental, and social costs, strengthen economic competitiveness, and reduce poverty.”
What is the SDG forecast by Valuer?
By taking a deep-dive into the progress of the SDG in question, the report covers various aspects of how the business sector can play an essential role in achieving its aspirations. It starts with a market analysis and the current trending technologies and moves onto the possible benefits, challenges, and opportunities for purpose-driven companies.
One of the publication’s main objectives is to emphasize how technological innovation is imperative to achieving the UN goals. Since we’re moving too slowly to keep pace with the growing societal needs, its creativity and technological breakthroughs that hold the highest potential for reducing the time and cost necessary to achieve results.
In line with this rationale, it demonstrates how Valuer’s AI platform can help large organizations find the most compatible innovative startups with sustainability-related technologies. For this purpose, it includes an in-depth description of three innovative startups chosen by the Valuer AI platform whose work aligns with the targets of SDG 12.
The format of the sustainable development startups featured in the report resembles the one our customers receive once their startup search is finalized. The selection here is a general example that doesn’t take into account a corporation’s unique needs.
How does the Valuer platform work?
The Valuer platform contains 250.000 startups that are relevant for at least one of the 17 sustainable development goals. By applying proprietary matching algorithms, it identifies the 25 most relevant business models for any given SDG agenda and specific organization.
The platform applies an unsupervised clustering algorithm to group the startups based on an array of parameters such as sector, financial statements, and team size. The information is then processed by an NLP algorithm to identify SDG startup relevance, through feature hashing.
A selection of the best European startups tackling SDG 12
Moreover, as additional inspiration, we’re listing some of the best startups from Europe that are addressing SDG 12 from various creative angles.
The Valuer platform has applied Natural Language Processing on the definition of goal number 12 “responsible consumption and production” from which a projection of the goal has been made in the Valuer database, which is clustered base on a multitude of parameters.
This method empowers the Valuer database to identify startups with solutions, business models and technologies that target and solve the SDG 12 goal in new and creative ways.
Vienna, Austria
Refurbed
By using recycled electronic waste, such as phones, tablets, computer screens, and laptops, Refurbed has managed to make its electronics 40% cheaper and 100% more environmentally friendly than those made from new materials and sold in stores. The Refurbed renewal process has 40 steps and makes the products look and function as if they were completely new.
Founded: 2017
Founder(s): Jürgen Riedl, Kilian Kaminski, Peter Windischhofer
Houthalen, Belgium
Act&Sorb
Act&Sorb's mission is to develop the best recycling solutions for non-recyclable or hard to recycle waste streams like MDF. The company's team has created a pyrolysis process that converts MDF into high-value material, thus decreasing water, air, and soil pollution. The goal of the process is to support the use of one industry's waste as another industry's raw material.
Founded: 2016
Founder(s): Jozef Peuters, Kenny Vanreppelen, Uwe Prade
Sofia, Bulgaria
Nasekomo
Nasekomo produces animal feeds, fertilizers, and oils from organic waste, particularly from the black soldier fly. Through this process, Nasekomo makes the agricultural economy more sustainable and reduces food waste, greenhouse gas emissions, and depletion of fragile resources.
Founded: 2017
Founder(s): Marc Bolard, Xavier Marcenac, Olga Marcenac
Zagreb, Croatia
Freewa
Freewa offers a bottle made of glass and a 100% recyclable bag made of recycled PET bottles. Together with these products, the startup develops a web platform and a mobile app where customers can map free drinking locations all over the world. Their end goal is to reduce plastic consumption and to provide access to clean, drinkable water for everyone.
Founded: 2016
Founder(s): Mihaela Ivanec, Marko Rašić, Vedrana Vrabec
Brno, Czech Republic
AquaQube
AquaQube provides an electrical device that can be used for personal water purification. Because of the combination of technologies used, AquaQube quickly eliminates any unwanted substances, including hormones, antibiotics, pesticides, chemicals, bacteria, and viruses.
Founded: 2016
Founder(s): Jiri Drimal, Tereza Dřímalová
Copenhagen, Denmark
OrganicBasics
Organic Basics produces clothing from natural, renewable, recycled, biodegradable, and low-impact materials. The company creates an environmentally friendly alternative in fashion, one of the biggest polluting industries in the world.
Founded: 2015
Founder(s): Alexander Christiansen, Christoffer Immanuel, Mads Fibiger Rasmussen, Mads Haugsted Rasmussen
Tallinn, Estonia
Soil Grid
Soil Grid offers customers with solar-powered irrigation systems a platform that allows them to sell or buy energy whenever needed, peer-to-peer. On top of that, the Soil Grid solution allows for sustainable and eco-friendly irrigation. The startup has built its product on blockchain technology.
Founded: 2018
Founder(s): Cagil Tureli, Emin Okutan
Helsinki, Finland
Norsepower Oy
Norsepower Oy offers an innovative Rotor Sail technology that can be used as an auxiliary wind propulsion system. The company's mission is to reduce the environmental impact of shipping by harnessing wind energy.
Founded: 2012
Founder(s): Tuomas Riski
Paris, France
Phenix
Phenix's goal is to reduce waste and to aid the transition to a circular economy by giving food and non-food products a second life. The startup provides web and mobile-based platform where products from different sectors can be given, resold, recycled, and exchanged.
Founded: 2014
Founder(s): Baptiste Corval, Jean Moreau
Berlin, Germany
Mittemitte
Mitte provides smart water systems that purify as well as enhance water, delivering healthy water straight to the home. Their solutions lower plastic consumption, carbon footprints, and water waste.
Founded: 2015
Founder(s): Faebian Bastiman, Karan Sarin, Moritz Waldstein
Athens, Greece
Sustainable Food Movement
Sustainable Food Movement is a startup that fights food waste and promotes sustainability, especially in the culinary art and tourism industry. The company's team is dedicated to educating, consulting, and training professionals on practices that are both innovative and sustainable.
Founded: 2017
Founder(s): Vee Bougani
Budapest, Hungary
Greenflow Energy
Greenflow Energy creates technological solutions for use in hydro plants. Greenflow hydro plants installed in rivers can operate uninterrupted, regardless of weather conditions. Ultimately, they can provide green energy for farmers and other agricultural clients, as well as for big industrial plants, factories, and households.
Founded: 2019
Founder(s): Istvan Horvath, Mate Zelenak
Reykjavik, Iceland
Atmonia
Atmonia generates aqueous ammonia from air and water through an electro-catalytic process. Unlike conventional production methods, Atmonia makes zero-carbon ammonia. The resulting nitrogen products can be used as fertilizer through irrigation.
Founded: 2016
Founder(s): Egill Skúlason, Helga Dögg Flosadóttir, Arnar Sveinbjörnsson
Kells, Ireland
Hexafly
Hexafly develops materials and sources from insects, particularly from the black soldier fly. Through their knowledge in biotechnology, Hexafly researchers extract resources from insects and create products for plant nutrition, pet food, animal nutrition, alternative protein, oleochemical ingredients, personal care, and cosmetics. All of the company's products are made in a closed, circular system, thereby promoting sustainability.
Founded: 2016
Founder(s): Alvan Hunt, John Lynam
Milan, Italy
Armadioverde
Armadioverde is a community-based platform that provides fashion consumers with a place to share and exchange clothes and accessories no longer in use. By supporting and promoting the circular economy, Armadioverde delivers an innovative and sustainable alternative that helps to reduce the environmental impact of the fashion industry, one of the largest industrial polluters globally.
Founded: 2015
Founder(s): David Erba, Eleonora Dellera
Riga, Latvia
The Littery
The Littery provides cost-effective municipal waste collection solutions. To solve this, The Littery has created a lottery reward technology based on IoT and Computer Vision to incentivize people to sort their waste and recycle. The Littery benefits cities by reducing CO2 emissions by 80-90%, saving on litter bin maintenance, and ensuring cleaner spaces.
Founded: 2019
Founder(s): Michael Manniche
Voskiniai, Lithuania
Borela
Borela produces organic hemp to be used in food. Equipped with the most advanced technology, they aim to produce the highest quality of 100% organic hemp. Borela uses the hemp plant to it's fullest as plant itself will naturally fertilize the soil and clean the air, absorbing 4 times more Carbon Dioxide than trees. The products created by the hemp plant are ecological and environmentally friendly and useful to humans as well as the nature.
Founded: 2014
Founder(s): Paulius Paršeliūnas
Luxembourg, Luxembourg
Zwoice
Zwoice is an online marketplace that connects many different sustainable businesses with customers who care about sustainable products. Zwoice means Zero Waste Choice, and that is precisely the mission of the startup. The founders' ultimate goal is to stop at least a million non-sustainable products from being made.
Founded: 2018
Founder(s): Nika Antalova, Philippe Prunneaux
Skopje, Macedonia
Challenger
Challenger is a mobile app that challenges users to bike or walk in exchange for virtual points. The more challenges a user completes, the more points they earn and can use to purchase rewards. The two primary goals of the app are to provide a marketplace for connecting businesses with consumers and to reduce air pollution from cars.
Founded: 2019
Founder(s): Olga Rajcikj, Stefan Aleksikj, Teodora Chizhbanoska, Mitko Orcev
Amsterdam, Netherlands
Land Life Company
Land Life is on a mission to reforest 2 billion hectares of land all over the world. The suite of technologies offered by the company can efficiently and sustainably reforest large surfaces in arid and harsh conditions.
Founded: 2013
Founder(s): Eduard Zanen, Jurriaan Ruys
Trondheim, Norway
Ducky
Ducky is a platform that educates, measures, and mobilizes people to take action on carbon sustainability. Businesses can engage their employees and customers on their platform using targeted challenges. The platform also provides many tools to help organizations, individuals, and even schools to learn about how to improve their carbon footprint.
Founded: 2014
Founder(s): Silje Strøm Solberg
Wroclaw, Poland
Syntoil
Syntoil transforms end-of-life rubber waste and tires into various commercial products. Using a continuous pyrolysis process, rubber that would otherwise be burned is reworked to be used again in rubber production. In this way, Syntoil technology promotes a circular economy.
Founded: 2015
Founder(s): Martyna Sztaba, Bogdan Sztaba
Lisbon, Portugal
Planetiers
Planetiers offers a marketplace for sustainable products of many kinds. The company also hosts events and gathers businesses, scientists, innovators, and investors as ambassadors. All of Planetiers' work follows the 17 SDGs.
Founded: 2016
Founder(s): Carlos Carvalho, Sérgio Ribeiro
Bucharest, Romania
Watto
Watto is building a high-speed charging infrastructure that will make it possible for electric cars to drive long-distance. Through their smart solutions and innovation, the Watto engineers are creating an entire ecosystem that will function as the technological backbone for the electric vehicle industry. The charging stations allow small cars, as well as large trucks and buses, to charge and receive service.
Founded: 2019
Founder(s): Daniel Pintilie
Moscow, Russia
Watts Battery
Watts Battery provides a smart and portable energy storage solution with the same functionalities as a large system. The battery allows the storage of solar energy and can be used to power anything. It can also function as an alternative to gasoline-driven generators and for energy management.
Founded: 2016
Founder(s): Mike Dokuchaev, Yuriy Vlasov
Belgrade, Serbia
SOMA
SOMA uses fungi-based technology to create healthy products and plastic alternatives, all biodegradable. The company's core mission is to bring sustainability and environmental responsibility to the biotech industry.
Founded: 2018
Founder(s): Nikola Stanojevic, Danilo Zivkovic
Bratislava, Slovakia
Sensoneo
Sensoneo offers smart, IoT-based waste management solutions for cities and businesses looking to improve on environmental responsibility and cost-efficiency. The technology is a combination of smart sensors and data analytics and is claimed to result in at least 30% less carbon emission and, in some cities, up to 60%.
Founded: 2014
Founder(s): Andrea Basilova, Martin Basila
Ljutomer, Slovenia
Dukin
Dukin develops and produces equipment for solving the waste problems of households, hospitals, tourist facilities, etc. The company's goal is to reduce the volume of waste and thus contribute to a cleaner environment.
Founded: 2011
Founder(s): Matej Rajh, Miha Horvat
Pamplona, Spain
NabraWind Technologies
NabraWind is dedicated to the development and design of advanced wind technology. The team of engineers creates components for wind turbines and offers expert consulting services.
Founded: 2015
Founder(s): Eneko Sanz, Iñaki Alti Barbón
Stockholm, Sweden
Karma
Karma has developed an app for businesses and grocery stores to sell surplus food to consumers at lower prices. The solution lowers food waste and is cost-beneficial for both companies and consumers.
Founded: 2016
Founder(s): Hjalmar Ståhlberg Nordegren, Elsa Bernadotte, Ludvig Berling, Mattis Larsson
Zürich, Switzerland
Biopipe
Biopipe develops a wastewater treatment system, unique because the entirety of the treatment process takes place in the pipe. The Biopipe team can build its systems in various sizes to fit everyone from households, hotels, and residential buildings, to entire municipalities. In addition to being fully automated and cost-efficient, the solution is eco-friendly.
Founded: 2013
Founder(s): Enes Kutluca, Enver Misirli
Izmir, Turkey
ACO Recycling
Aco Recycling creates smart, innovative, and sustainable solutions for recycling and waste management. Their environmentally-friendly solutions include underground waste containers and smart waste management, as well as Reverse Vending Machines and other environmental gadgets.
Founded: 2016
Founder(s): Nihat Kuruuzum
Kiev, Ukraine
Effa
Effa produces a one-time toothbrush made from paper, cornstarch, and Nylon 11. The brush is 100% recyclable, lowers CO2 by 60%, and plastic usage by 70%.
Founded: 2017
Founder(s): Ilya Kichuk
London, United Kingdom
Notpla
Notpla develops biodegradable and natural packaging for liquids. Using a brown seaweed extract, the company has developed an edible alternative to plastic bottles.
Founded: 2016
Founder(s): Rodrigo Garcia Gonzalez, Pierre Paslier
Interactive map
Click on the map below to see where the responsible consumption and production startups are located.
Conclusion
As the Harvard Business Review once put it: There’s no alternative to sustainable development. The increasingly evident climate change and its resulting stricter regulations, coupled with the modern needs of the informed customer, mean that business-as-usual won’t cut it anymore.
Luckily, this new reality doesn’t only bring threats, but also numerous new business opportunities to those that embrace it on time, fueling business innovation and sustainability.
The conclusions of our research on the topic come in line with a study conducted by HBR, which points out that: “Sustainability is a mother lode of organizational and technological innovations that yield both bottom-line and top-line returns. [...] In fact, because those are the goals of corporate innovation, we find that smart companies now treat sustainability as innovation’s new frontier.”
